The  Truth About Starting a Business

Christine Marie Fernandez

doi:10.64591/de73a505

Authors

Christine Marie B. Fernandez, MBA School of Business Administration, Zamboanga Peninsula Polytechnic State University, Zamboanga City, 7000, Philippines Author

DOI:

https://doi.org/10.64591/de73a505

Keywords:

entrepreneurship, preparation, financial management

Abstract

This article unpacks the hard truths of starting a business in the Philippines, challenging the romanticized notion of entrepreneurship. It emphasizes the importance of preparation, financial literacy, and marketing strategy over mere passion. Drawing from real-life scenarios and recent studies, it highlights how resilience, adaptability, and a grounded mindset are key to long-term success.

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